Who we are

We are building a new professional social network for people who are over networking.
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It’s okay not to be a thought leader, a guru, or a rockstar. In fact, we’re tired of the personal branding, posturing, and fake flexing that plagues professional networks.

The real you is enough. The problem is that it’s impossible to see that version of you - the one who exists beyond resume bullet points.

We believe there is room for a different kind of professional and social space. A place where you’re not filtered out because your last job wasn’t at a “hot” company or you didn’t graduate from a “prestigious” university. Where the world can see your skills and accomplishments along with the qualities that make you great to work with (like your kindness, courage, integrity, grit, loyalty, and sense of humor).

Here’s the thing: awesome people know awesome people. You can probably think of a time when someone vouched for your abilities and character in a way that opened doors for you. Everyone should have a team of people that has their back and is rooting for them. allUP is a community of professionals that support each other in this way. There’s no secret password to get in—but you have to be willing to lift people up. Together, we can make networking about creating deeper connections and generating real outcomes by being real with, and for, each other.